Rachel Thuo  ·  R&D Lab

Format
Generator

A live demonstration of a proprietary design methodology — generating original 2D, 3D and spatial experience formats from first principles. Each output is a new way for audiences to move through, perceive, and relate to the world.

Creator's Statement

By fusing systems engineering, behavioural science and design thinking, I have developed a proprietary methodology for generating entirely new immersive experience formats — not by combining what already exists, but by identifying the invisible assumptions that govern how audiences perceive, move, and relate, and deliberately redesigning them.

The result is a design system capable of producing unique spatial, sensory and multi-dimensional worlds from any live experience format, technology, or experiential constraint — each one a distinct structure for how people inhabit, feel, and navigate a shared space.

What you are about to see are three worlds generated from a single material. One material. Infinite realities.

Immersive System
Live Format
Audience Behaviour
[ INITIALISING DECOMPOSITION... ]