A live demonstration of the Experience System Design Methodology, devised by Rachel Thuo- a method to consistently generate original 3D and spatial experiential formats. Each output is a new way for audiences to move through and experience the world, art and technology.
Creator's Statement
By fusing systems engineering, behavioural science and design thinking, Rachel has developed a methodology for generating new immersive experience formats- not by combining what already exists, but by identifying the invisible assumptions that govern how audiences currently perceive, move, and relate, and deliberately redesigning them. The result is a design system capable of producing infinite spatial and multi-sensory experiences.
Rachel's educational background in computer science and professional experience in the creative industries converge in this exploration of formats.
If you are interested in bringing to life any of the examples shown in this demo, or through the wider methodology, get in touch.